Apple's silhouette iPod ads have been far more pervasive than anyone probably imagined, and now thanks to an anonymous New Yorker (or, more likely, New Yorkers) armed with a Sharpie the posters have become a platform for expressing the various feelings of hate, jealousy, passion, and, yes, poetry, that the tropical-hued advertisements and their white audio sperm inspire. Starting with the same argument levied against the iPod's great uncle, the Walkman, the phrase, "The "i" in iPod stands for isolation," was scribbled on the first ad, replicated down the line with "irrational," "insecure," and other iWords taking the place of "isolation." Deep! Ironically, the people that felt the need to parley an mp3 player into social critique are exactly the people we wear headphones to avoid.
Joel Johnson has been getting cheekier and cheekier, and his gadget-lust site Gizmodo just keeps getting better as a result. If he'd just cut the unnecessary profanity (seen in other posts), all would be good and right in the world.
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