Wednesday, July 16, 2003

Mozilla's New Marketing Push

The new Mozilla marketing push reminds me of the TurboGrafx-16 and Nintendo 64 days. "We've got the better browser. And that's what really matters," says a member of the Mozilla Foundation team challenging Internet Explorer's overwhelming dominance in the browser market. Well, the TurboGrafx 16 was technically superior to the Sega Genesis, as was the Nintendo 64 to the Sony Playstation. Guess which game systems won the market share race? The inferior ones. (Beta vs. VHS, anyone?) Guess which systems I bought? The superior ones. Guess how many of my friends I could share games with? Zero, because they had Sega and Sony.

Jeff Howden at evolt.org has a realistic view of what's likely to happen to Mozilla:

Mozilla won't win with the general public by having a superior feature set. It won't win by rendering faster or being more standards-compliant. Heck, IE didn't do any of those things to get where it is today. It's on top because it's on every desktop.


Too true. It's on mine too, but I use Mozilla. Unfortunately, me plus 1.2 percent of Web users does not a viable market make.

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