Rarely do I find articles appealing to both my foodie and communications research interests. Jakob Nielsen's Information Foraging: Why Google Makes People Leave Your Site Faster does it for me with his theories that Internet users "behave like wild beasts in the jungle" searching for food (information); that a certain kind of user, the "informavore," must be led to content by an "information scent"; and that with widespread broadband adoption encouraging "information snacking," sites should aim to "support short visits; be a snack."
Inspiration is lacking during my usual noon-hour lunch-induced food coma, so I'll put it to my gentle readers: How can johnfulwider dot com be made both good-smelling and tasty, so as to attract nibbles from the informavores?
Tuesday, July 1, 2003
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