Kleinberg suggests that the method could be applied to weblogs to track new social trends. For example, identifying word bursts in the hundreds of thousands of personal diaries now on the web could help advertisers quickly spot an emerging craze.
Thursday, February 20, 2003
Word "Bursts" and Weblogs
New Scientist has a piece on a Cornell University researcher using computer algorithms to find "bursts" of word use in historical documents. Jon Kleinberg studied State of the Union addresses given by U.S. presidents since 1790 and found certain words show "burstiness" in certain time periods -- like "atomic" from 1949 to 1959, and "Soviet" later in the 20th Century.
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