The new Firefox switch site is a good shot at a near-indescribably critical project: Convincing users worldwide to stop using the insecure, user-unfriendly, nonstandard and generally atrocious Internet Explorer, which Micro$haft stopped developing after it won the first battles of the Browser Wars.
Some suggestions for the switch site's improvement, in no particular order of importance:
- Rotate the photos atop the page to include more diverse faces, especially in age terms. That is, more middle-aged and old people.
- Consider creating separate content for "average Joes and Janes" and "Web professionals." Dumb the former content way, way down and make it relevant.
- Create a printer-formatted one-page document with pictorial download and installation instructions. If I ever get time, I might just do this and offer it up for anyone to do with what they will.
Even if they leave the site as is, the Firefox - Switch creators deserve ample pats on the back.
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