Thursday, April 3, 2003

Strong Identity = Sticky Blog

A short essay by Maria Benet posits that strong identity equals a sticky blog (remember the endless efforts to make corporate Web sites sticky?):
A blog's stickiness, or that quality that turns us into its regular readers -- comes not so much from the blog's informative value in content or through the network of links it provides . . . . [I]t's the voice of the blogger -- his or her identity -- that frames, or filters, the content for us as trustworthy, entertaining, informative, or whatever other adverb best describes our interest in coming back to read that particular blog.

An identity, I'd submit, can be composed of one's knowledge. Having just started my research on weblogging, I lack the knowledge needed to compose thought-provoking linktext here on ThesisBlog. I don't have an identity in the blogosphere. Thus, my short list of visitors. Onward and upward I shall go, however. I'm confident someone will be interested in the 4,000-word literature review about blogging I'll be posting here sometime before it's due on April 23. (via MetaFilter)

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